G. Tracy Cross
Tracy Cross founded Tracy Cross & Associates, Inc. in 1980, a national residential market analysis firm. Based in Schaumburg, Illinois, the company provides critical market research, feasibility, product planning, marketing, and business strategy services for builders, developers, and their financial partners. The company also furnishes its knowledge and understanding of the residential market to counties, municipalities, and various government agencies.
A veteran in the real estate industry for over 40 years, Tracy served in both management and analytical capacities on a wide variety of assignments conducted by his firm. He began his career as an industry economist with the Department of Housing and Urban Development in Washington, D.C. and held vice-president positions with the Larwin Group in California, the Hoffman Group in the Chicago area, and Home Data Corporation also based in northeastern Illinois.
Mr. Cross earned a Bachelor of Science degree in Economics from Santa Clara University and a Master’s degree in Regional and Urban Economics from the University of California at Los Angeles. He has conducted numerous seminars and has contributed as a speaker and workshop leader at national and local conferences sponsored by the National Association of Home Builders, the Urban Land Institute, Lambda Alpha International, and the Chicago Association of Commerce and Industry.
He also has served as guest lecturer at the University of Illinois, UCLA, the University of Wisconsin and Roosevelt University and has been widely quoted in the Chicago Tribune, the Chicago Sun Times, Crain’s Chicago Business, and a host of trade journals and publications.
Erik A. Doersching
President & CEO
Erik A. Doersching, President and Chief Executive Officer of Tracy Cross & Associates, Inc., has been a member of the firm since 1989. He is currently responsible for all aspects of economic and competitive analysis, and is the project coordinator and lead consultant for each feasibility assignment contracted by the firm and manages the day-to-day business operations.
Mr. Doersching’s involvement in this industry has taken him throughout the Midwest, Northeast, Southeast, and Western markets of the United States. He has participated in projects which include large-scale planned unit developments in Texas, Florida, North Carolina, and the Washington, D.C. area, numerous multi-family and single family initiatives throughout the country, marina-oriented development, active adult communities, senior housing, country club communities, student housing and a variety of urban and suburban infill developments.
Mr. Doersching holds a B.A. degree in Communications from St. Norbert College, DePere, Wisconsin and is a member of the National Association of Home Builders, ULI, and the honorary land economics society of Lambda Alpha International. He is quoted quarterly in Crains Chicago Business and other publications and serves as a guest speaker for various organizations.
Executive Vice President & COO
HollyAnn Eageny, Executive Vice President and Chief Operating Officer, joined Tracy Cross & Associates, Inc. in 1993. She is responsible for the coordination of all aspects of economic and competitive analyses conducted by the firm, and continues to author project specific feasibility assignments as well as strategic planning initiatives for the company’s builder, developer and municipal clientele.
Ms. Eageny’s experience includes numerous large-scale master-planned communities, urban infill and redevelopment initiatives in both the public and private sector; as well as specialized analyses of the complex income-qualified affordable, active adult, congregate retirement, and special needs housing subsets in markets throughout the country. She also serves as corporate liaison for several regional divisions of the firm’s nationally-based clientele.
During her tenure, Ms. Eageny has been instrumental in formulating strategies and procedures to refine the presentation of the firm’s consulting and market analyses abilities, and coordinates new business inquiries and contract initiation for the company. She is a member of the Management Committee, and is directly involved in mentoring and managing the firm’s analytical staff.
Ms. Eageny graduated summa cum laude from George Williams College with a Bachelor of Science in Business Leadership and a Bachelor of Arts in English Studies. She is a member of the Urban Land Institute, the National Association of Home Builders, the Home Builders Association of Greater Chicago, and several civic organizations and participates in client-sponsored roundtable forums. Prior to joining Tracy Cross & Associates, Inc., Ms. Eageny had five years consumer marketing experience with Jacobs Suchard USA.
Senior Research Analyst
Jerry began his career with Tracy Cross & Associates, Inc. in 2006 as a Research Associate. He has developed an expertise in all facets of data collection and analysis and continues to develop and maintain proprietary residential databases in several regional markets to serve our clients.
In his role as Senior Research Analyst, Jerry serves as Project Manager on a variety of residential, mixed-use and commercial/hospitality assignments throughout the country – assignments which have taken him from Vermont to Texas and throughout the Midwest.
He is also responsible for production of the firm’s quarterly Residential Trends report which focuses specifically upon the Chicago metropolitan region’s production housing sector and assists in field training of new associates.
Jerry holds a Bachelor of Arts in Journalism with a Minor in History from Southern Illinois University-Carbondale (Class of 2006).
Senior Research Analyst
Michael joined Tracy Cross & Associates in 2014 as a Research Associate. Michael is responsible for the collection and analysis of housing and economic trend statistics and maintains proprietary residential databases in several regional markets to serve our clients.
In his role as Senior Research Analyst, Michael serves as Project Manager on a variety of residential for sale, rental apartment and commercial/retail assignments throughout the country, with focus upon the Midwest and Great Plains regions and continues to establish strong relationships with our clients and their development teams.
In 2012, Michael earned his Bachelor of Arts in Sociology with a Minor in Philosophy from the University of Illinois at Chicago. Prior to joining Tracy Cross & Associates, Inc. he worked in retail banking.
Kaleigh is the newest member of the Tracy Cross & Associates team. She began her career as an intern and developed a strong rapport with our analytical team earning their trust and respect with her engaging and professional demeanor.
During her internship, she was responsible for data collection and analysis and authorized reports which clearly summarized market findings and provided input on the presentation and use of data in our analyses. Kaleigh exceeded all expectations during her internship, and we were delighted to “officially” welcome her to the team upon graduation.
In her capacity as Research Associate, Kaleigh is responsible for the collection and analysis of housing and economic trend statistics, the creation of charts and graphics for report presentation, and is a member of project teams assigned to a variety of feasibility assignments. Kaleigh earned her Bachelor of Science in Marketing from Elmhurst University in June 2023.
Director of Administration
Mary has been with Tracy Cross & Associates, Inc. since October 1998. She is the first voice you hear when inquiring about our real estate consulting and analysis services.
Mary is instrumental in the design and management of our proprietary data tools, presentations, and other market analysis products and is responsible for training our research team in their analytical applications. She also serves as liaison with our website and IT specialists.
Ms. Tarnowske graduated from the University of Wisconsin at Whitewater with a Bachelor of Arts Degree with an emphasis in Communication Graphics and a Minor in Marketing.
Our Alliance Partner
An alliance partner of Tracy Cross & Associates, Inc. is BSB Design (formerly Bloodgood Sharp Buster Architects & Planners, Inc.) with 11 offices nationwide.
This alliance enables a unique level of national architectural and community design services to our client base. By connecting real consumer preferences to actual design, we directly link measurable market segments with the communities where they want to live.