Areas of Expertise

A building or development company must learn to think of itself not as a producer of homes, but as one that identifies, seeks out, and serves the consumer. Tracy Cross & Associates, Inc. provides a company this environment, this viewpoint, this attitude, this aspiration, and the means to accomplish this goal. We recognize that market research and analysis in real estate is not a separate business function, but is the whole business as seen from its final result—from the consumer’s point of view. With this objective always in mind, our expertise can be applied in a number of areas.

Keeping Pace in the Rental Sector: Meeting the consumer head-on with the right product at economically viable rents.

Action Plans for a Suburban For-Sale Development: Design, pricing, and absorption analyses for single family, townhome, and condominium projects.

Urban and Infill Communities: Grasping the complexity of this highly segmented lifestyle market.

Master-Planned, Golf Course, and Traditional Neighborhood Development: What to plan, what to build, and how to price.

Active Adult and Age-Targeted Opportunities: Developing the discipline needed to successfully sell to this most fickle market.

Custom Home and Luxury Development: Competing for the discretionary consumer.

Senior, Congregate, and Continuing-Care Communities: Recognizing the depth of the complex elderly market.

Second Home and Resort Development: Bringing the buyer to ocean, mountain, lake, and other recreational retreats.

Affordable and Subsidized Housing: Making a development work in your community.

Municipal, County, and Regional Applications: Transferring to governmental bodies, an understanding of the residential market and how it applies to revitalization, gentrification, and other forms of housing or mixed-use development.

Strategic Planning: Insights to a market, metropolitan area, or region.

Product Planning: Developing the right mix with the right product, with the right features, at the right price or rent.

Commercial/Retail/Office/Industrial Opportunities: Identifying the demand for commercial development and creating an environment for the right users and products.

Specialized Analyses: The art and science of market research applied to practically any homebuilding or real estate situation.