What We Do

Residential Market Analysis for Rental & For Sale Housing
Site Specific & Comprehensive Housing Studies
Product/Rent/Price Positioning & Absorption/Sales Forecasting
Demand/Needs Assessments & Strategic Planning Analyses
Real Estate Development Consulting
Housing Sectors Include Conventional, Senior, Workforce, Student & More
Serving Builders, Developers, Lenders/Investors, Municipalities, Etc.

Since 1980

Tracy Cross & Associates, Inc. is a professional consulting group serving the real estate industry in the areas of market research analysis and strategy planning, focusing primarily in the residential sector.

Who We Are

Our Services

Tracy Cross & Associates provides clients with useful, action-oriented strategies to address market conditions that confront those in the homebuilding industry.

Residential Market Research Specialists


For over twenty years we have depended on Tracy Cross and Associates for all our market study needs. The quality of their studies is impeccable. Their staff is both knowledgeable and responsible and they have always come in on schedule and under budget.


Tracy Cross & Associates, Inc. is a professional market research group serving the real estate development industry in the areas of market analysis, strategy planning, and consulting—focusing primarily in the residential sector. From demographics through economic variables, market comparables and locational factors, to growth, price, and absorption projections, the firm’s primary goal is to identify market opportunities where they exist, and define what the market is and what it is not, thereby guiding its clients each step of the way along a rational, workable path to success.

Founded in 1980 by nationally recognized real estate consulting authority G. Tracy Cross, our firm brings a depth and breadth of industry experience to its engagements and an understanding of the way that different elements of the business—finance, design, construction, and marketing—all fit together.

Headquartered in the Chicago area, our firm operates in markets across the U.S. and maintains a client list that includes many of the nation’s most prominent developers and homebuilders and their equity/investor partners along with municipalities and other governmental organizations.

We understand your needs and the problems that confront you. Let us help you solve the market challenges that face your residential development and real estate initiatives.

For more information, please feel free to Contact Us at your convenience.