What Sets Us Apart

We go beyond just collecting data and presenting page after page of statistics; we make those numbers talk and provide insight into consumer psyches and into the dynamics of the marketplace—insights that enable our clients to clearly define a precise position in the marketplace.

Since 1980

Tracy Cross & Associates, Inc. is a professional consulting group serving the real estate development industry in the areas of market analysis, strategy planning, and marketing—focusing primarily in the residential sector.

About Us

Our Services

The Tracy Cross & Associates market consulting firm has provided clients with useful, action-oriented answers to the market questions that arise in a vast array of situations that commonly confront those in the homebuilding industry.

Our Services

Testimonials

For over twenty years we have depended on Tracy Cross and Associates for all our market study needs. The quality of their studies is impeccable. Their staff is both knowledgeable and responsible and they have always come in on schedule and under budget.

Testimonials

Tracy Cross & Associates, Inc. is a professional consulting group serving the real estate development industry in the areas of market analysis, strategy planning, and marketing—focusing primarily in the residential sector. From population demographics and psychographics, through economic variables, area comparables and locational factors, to growth, price, and absorption projections, the firm’s primary goal is to identify market opportunities where they exist, and to define what the market is and what it is not, thereby guiding its client base each step of the way along a rational, workable path to success.

Founded in 1980 by nationally recognized real estate marketing authority G. Tracy Cross, Tracy Cross & Associates, Inc. brings a depth and breadth of industry experience to its engagements and an understanding of the way that different elements of the business—finance, design, construction, and marketing—all fit together.

Headquartered in the Chicago area, our firm operates in markets across the U.S. and has a client list that includes many of the nation’s most prominent developers and homebuilders. Our company has been involved in a full range of projects, including:

  • Single family, townhome, and condominium subdivisions.
  • Custom home/lot sale developments.
  • Semi-luxury and luxury apartment complexes.
  • Inner-city residential development, including rehab projects.
  • Large, master-planned communities including mixed-use and transit-oriented developments.
  • Retirement communities ranging from active adult to frail elderly housing.
  • Manufactured home projects.
  • Golf course developments, resort communities, and other projects enhanced with strong recreational amenities such as marinas and skiing facilities.
  • Commercial developments including retail, office, and industrial components.

We understand your needs and the problems that confront you. Let us help you solve the marketing challenges that face your business.

For more information, please feel free to Contact Us at your convenience.