G. Tracy Cross
Founder (1945-2026)
Tracy Cross founded Tracy Cross & Associates, Inc. in 1980, a national residential market analysis firm. Based in Schaumburg, Illinois, the company provides critical market research, feasibility, product planning, marketing, and business strategy services for builders, developers, and their financial partners. The company also furnishes its knowledge and understanding of the residential market to counties, municipalities, and various government agencies.
A veteran in the real estate industry for over 40 years, Tracy served in both management and analytical capacities on a wide variety of assignments conducted by his firm. He began his career as an industry economist with the Department of Housing and Urban Development in Washington, D.C. and held vice-president positions with the Larwin Group in California, the Hoffman Group in the Chicago area, and Home Data Corporation also based in northeastern Illinois.
Mr. Cross earned a Bachelor of Science degree in Economics from Santa Clara University and a Master’s degree in Regional and Urban Economics from the University of California at Los Angeles. He has conducted numerous seminars and has contributed as a speaker and workshop leader at national and local conferences sponsored by the National Association of Home Builders, the Urban Land Institute, Lambda Alpha International, and the Chicago Association of Commerce and Industry.
He also has served as guest lecturer at the University of Illinois, UCLA, the University of Wisconsin and Roosevelt University and has been widely quoted in the Chicago Tribune, the Chicago Sun Times, Crain’s Chicago Business, and a host of trade journals and publications.