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Who We Are

Tracy Cross & Associates, Inc. is a professional consulting group serving the real estate development industry in the areas of market analysis, strategy planning, and marketing—focusing primarily in the residential sector. From population demographics and psychographics, through economic variables, area comparables and locational factors, to growth and absorption projections, the firm's primary goal is to identify market opportunities where they exist, and to define what the market is and what it is not, thereby guiding its client base each step of the way along a rational, workable path to success.

Tracy Cross & Associates was founded in 1980 and represents a wide variety of national developers, builders and their lender partners, as well as numerous public agencies and governmental bodies. The firm’s expertise in consumer buying and renting patterns has led the company into the planning framework of larger-scale master-planned communities, countless suburban developments, local redevelopment areas, and infill initiatives in inner cities and in mature, built-up suburban areas.