Who We Are
What Sets Us Apart
Our Team
Our Alliance Partner


Our Team

G. Tracy Cross
President

Tracy Cross is president and chief executive of Tracy Cross & Associates, Inc., a national residential market analysis firm established in 1980. Based in Schaumburg, Illinois, the company provides critical feasibility, product planning, marketing, and business strategy services for builders, developers, and their financial partners. The company also furnishes its knowledge and understanding of the residential market to counties, municipalities, and various government agencies.

A veteran in the real estate industry for over 40 years, Tracy has served in both management and analytical capacities on a wide variety of assignments conducted by his firm. He began his career as an industry economist with the Department of Housing and Urban Development in Washington, D.C. and held vice-president positions with the Larwin Group in California, the Hoffman Group in the Chicago area, and Home Data Corporation also based in northeastern Illinois.

Mr. Cross holds a Bachelor of Science degree in Economics from Santa Clara University and a Master’s degree in Regional and Urban Economics from the University of California at Los Angeles. He has conducted numerous seminars and continues to contribute as a speaker and workshop leader at national and local conferences sponsored by the National Association of Home Builders, the Urban Land Institute, Lambda Alpha International, and the Chicago Association of Commerce and Industry. He also has served as guest lecturer at the University of Illinois, UCLA, the University of Wisconsin and Roosevelt University and has been widely quoted in the Chicago Tribune, the Chicago Sun Times, Crain’s Chicago Business, and a host of trade journals and publications.

Erik A. Doersching
Executive Vice President and Managing Partner

Erik A. Doersching, Executive Vice President of Tracy Cross & Associates, Inc., has been a member of the firm for more than 23 years. He is currently responsible for all aspects of economic and competitive analysis, and is the project coordinator for each feasibility assignment contracted by the firm.

Mr. Doersching’s involvement in this industry has taken him throughout the Midwest, Northeast, Southeast, and Western markets of the United States. He has participated in projects which include large-scale planned unit developments in Texas, Florida, North Carolina, and the Washington, D.C. area, marina-oriented development, active adult communities, senior housing, country club communities and various urban and suburban infill developments.

Mr. Doersching holds a B.A. degree in Communications from St. Norbert College, DePere, Wisconsin and is a member of the National Association of Home Builders, ULI, and the honorary land economics society of Lambda Alpha International.

HollyAnn Eageny
Vice President Client Services

HollyAnn Eageny, Vice President of Client Services, joined Tracy Cross & Associates, Inc. in 1993. She is responsible for the coordination of all aspects of economic and competitive analyses conducted by the firm, and continues to author project specific feasibility assignments as well as strategic planning initiatives for the company’s builder and developer clientele.

Ms. Eageny’s experience includes numerous large-scale master-planned communities, urban infill and redevelopment initiatives in both the public and private sector; as well as specialized analyses of the complex income-qualified affordable, active adult, congregate retirement, and special needs housing subsets in markets throughout the country. She also serves as corporate liaison for several regional divisions of the firm’s nationally-based clientele.

During her tenure, Ms. Eageny has been instrumental in formulating strategies and procedures to refine the presentation of the firm’s consulting and market analyses abilities, and coordinates new business inquiries and contract initiation for the company. She is a member of the Management Committee, and is directly involved in mentoring and managing the firm’s analytical staff.

Ms. Eageny graduated summa cum laude from George Williams College with a Bachelor of Science in Business Leadership and a Bachelor of Arts in English Studies. She is a member of the Urban Land Institute, the National Association of Home Builders, the Home Builders Association of Greater Chicago, and several civic organizations. Prior to joining Tracy Cross & Associates, Inc., Ms. Eageny had five years consumer marketing experience with Jacobs Suchard USA.