Tracy Cross & Associates, Inc. is a professional consulting group serving the real estate development industry in the areas of market analysis, strategy planning, and marketing—focusing primarily in the residential sector. From population demographics and psychographics, through economic variables, area comparables and locational factors, to growth, price, and absorption projections, the firm's primary goal is to identify market opportunities where they exist, and to define what the market is and what it is not, thereby guiding its client base each step of the way along a rational, workable path to success.

Founded in 1980 by nationally recognized real estate marketing authority G. Tracy Cross, Tracy Cross & Associates, Inc. brings a depth and breadth of industry experience to its engagements and an understanding of the way that different elements of the business—finance, design, construction, and marketing—all fit together.

Headquartered in the Chicago area, our firm operates in markets across the U.S. and has a client list that includes many of the nation’s most prominent developers and homebuilders. Our company has been involved in a full range of projects, including:

  • Single family, townhome, and condominium subdivisions.
  • Custom home/lot sale developments.
  • Semi-luxury and luxury apartment complexes.
  • Inner-city residential development, including rehab projects.
  • Large, master-planned communities including mixed-use and transit-oriented developments.
  • Retirement communities ranging from active adult to frail elderly housing.
  • Manufactured home projects.
  • Golf course developments, resort communities, and other projects enhanced with strong recreational amenities such as marinas and skiing facilities.
  • Commercial developments including retail, office, and industrial components.

We understand your needs and the problems that confront you. Let us help you solve the marketing challenges that face your business.